The Finance Seer is a dynamic mortgage company that works for you. Your needs, circumstances and ambitions are unique.
We recognise this and guarantee to deliver a bespoke experience to each one of our clients. We’ve no secret sauce: doing right by people us our modus operandi. The pilars underpinning our decorated brokerage and integrity, honesty, and diligence. Through our extensive knowledge of financial services and the mortgage industry, as well as our straightforward and honest approach to bringing clarity to financial consultancy, we are committed to delivering the best outcomes for you.
Meet the team behind The Finance Seer (click their faces to find out more).
CEO & Founder
Associate Partner & Senior Adviser
Associate Partner & Senior Adviser
Senior Mortgage & Protection Adviser
Senior Investment Adviser
Will Writer
Affiliate Weath Manager / IFA
Compliance Consultant
Compliance Officer
Global Operation Lead
Mortgage & Protection Adviser
Acquisition Operator
At The Finance Seer, we’ve assembled a team of specialists who bring unique expertise to every financial challenge. From complex mortgages and investment strategies, to compliance and estate planning; our diverse professionals work together to deliver exceptional outcomes tailored to your specific needs.
Each specialist brings their own perspective and experience, united by our shared commitment to integrity, clarity, and personalised service that goes beyond the transaction.
CEO & Founder
Matthew Smith is a highly accomplished mortgage and protection adviser with a stellar track record of securing outstanding outcomes for clients.
Known for his expertise in complex cases, Matthew has carved out a specialism in arranging mortgages and protection for British expats and foreign nationals, often succeeding where others fall short. Over the years, his dedication to excellence, deep industry knowledge, and unwavering client focus have made him one of the most trusted names in the field.
As CEO and Founder of The Finance Seer, Matthew has taken his expertise far beyond individual advising. With a bold visionary approach, he has built a trusted, independent brokerage that is rapidly growing and setting new standards in the industry. Under his leadership, the firm has grown into a respected brand, known for empowering brokers, delivering exceptional outcomes, and embracing innovation at every level. Matthew has also built a trusted personal network of international professionals – including realtors, brokers and legal experts – enabling him to connect British clients with reliable support when purchasing property overseas.
Matthew’s mission is simple but ambitious: To raise the standard of advice, empower advisers to build lasting legacies, and create a firm that delivers elite results with a personal touch.
Associate Partner & Senior Adviser
Jack Bletcher is a driving force within The Finance Seer — both as a top-tier adviser and a strategic voice on the board, where he serves as an Associate Partner.
Known for his confident delivery, sharp instincts, and genuine care for clients, Jack blends high performance with personal integrity — the kind of broker people trust to get it right. Jack works with a broad spectrum of clients. He has an extensive network of contacts across the Northern business community, and is just as comfortable navigating a complex protection case as he is sitting across the table from a young couple buying their first home.
What truly sets Jack apart is his investment in people. He plays a key role in developing the next generation of brokers, mentoring new advisers and helping shape the standards of professionalism and client care that define The Finance Seer. As a member of the firm’s leadership board, Jack is actively involved in shaping strategy, supporting growth, and guiding the firm’s direction as it scales. Jack doesn’t just represent what the firm stands for — he helps drive what it’s becoming.
Trusted mortgage adviser specialising in first-time buyers and complex cases, Jack combines exceptional client care with strategic leadership as an Associate Partner at The Finance Seer.
Senior Mortgage & Protection Adviser
Ryan Taylor brings a particular strength in supporting those facing challenges others might shy away from.
With a background in the charity sector, Ryan has spent years working closely with vulnerable individuals and families. That experience gives him a unique level of empathy, calm, and clarity when working with clients who may feel overlooked or uncertain. As a Senior Mortgage and Protection Adviser, Ryan now specialises in supporting clients through complex financial situations with understanding and expertise.
Ryan pairs this care with an exceptional eye for detail — known for spotting potential issues long before they arise and managing every case with quiet precision. He’s calm under pressure, clear in his advice, and trusted by clients who need more than just a quote — they need someone who’ll walk with them from start to finish. Care. Precision. Strategy. That’s what Ryan brings to The Finance Seer — and why he’s such a vital part of the team.
Former charity worker turned mortgage adviser, Ryan specialises in supporting clients with credit issues and complex circumstances through empathetic guidance and meticulous attention to detail.
Senior Investment Adviser
Matt Hodges personifies specialist brokering — he’s an investment mind shaped by legacy and sharpened through experience.
Born of financial services pedigree, Matt comes from a family of brokers, with brothers working on both the Hong Kong Stock Exchange and Wall Street. He’s a serial investor in his own right — a man who’s been on both sides of the deal table countless times. That perspective informs every recommendation he makes.
As our Senior Investment Adviser, Matt specialises in property investment and financing solutions for investors. But Matt brings more than just finance. He’s also the Director of our sister estate agency, making him the connector between property and mortgage advice. That synchronicity gives clients what most firms can’t: A single point of expert insight across both sectors. Calm under pressure, deeply strategic, and always thinking two moves ahead — Matt is the broker investors trust when the stakes are high. The Finance Seer is proud to have him leading our investment and property finance arm.
Seasoned investment adviser from a finance dynasty, Matt specialises in buy to let strategies and property investment while directing our sister estate agency, offering comprehensive expertise to investors.
Associate Partner & Senior Adviser
Daniel Lord is the operational powerhouse of The Finance Seer. As both a trusted adviser and the firm’s strategic overseer, he blends meticulous financial expertise with flawless execution behind the scenes. Renowned for his precision, honour, and calm leadership, Daniel ensures every client receives tailored solutions while the business runs at peak performance.
Will Writer
Marc works in association with Prestige Legal and brings over eight years of experience in estate planning. In that time, he has helped hundreds of families protect their assets and plan confidently for the future.
Known for his clear, compassionate approach, Marc guides clients through the complexities of estate planning with empathy and clarity. He specialises in all areas of estate planning, including Wills, Asset Protection, Lasting Powers of Attorney, Probate, and Inheritance Tax planning.
Whether you’re planning ahead or managing a loved one’s estate, Marc offers practical, personalised support every step of the way. His mission is to make the process accessible and stress-free — giving you peace of mind that your wishes will be respected and your loved ones well cared for.
Affiliate Wealth Manager / IFA
James is a seasoned financial professional with extensive experience in Private Banking and Wealth Management. Having worked in the Wealth Management arm of private banks and for a large national IFA firm catering to High-Net-Worth Individuals and professionals, he brings a wealth of expertise to his clients.
James has a proven track record of delivering tailored financial solutions that meet the unique needs of his clientele. His dedication to providing exceptional service and sound financial advice sets him apart in the industry.
Whether it’s investment strategies, estate planning, or wealth preservation, James is committed to helping his clients achieve their financial goals with confidence.
Compliance Consultant
Martin brings a wealth of expertise to the world of Compliance and Training, with over 35 years of hands-on experience across all areas of financial services.
His in-depth understanding of FCA regulations and T&C requirements makes him a valuable asset in his consultancy role, where he advises on a broad range of compliance and training matters.
Renowned for his collaborative approach, Martin works closely with advisers, managers, and support teams alike to pinpoint needs, deliver practical guidance, and drive measurable results. His commitment to professionalism and clarity ensures that firms remain both compliant and confident in their processes.
James has a proven track record of delivering tailored financial solutions that meet the unique needs of his clientele. His dedication to providing exceptional service and sound financial advice sets him apart in the industry.
Whether it’s investment strategies, estate planning, or wealth preservation, James is committed to helping his clients achieve their financial goals with confidence.
Compliance Officer
Lynn is the Compliance Officer at The Finance Seer, overseeing case checking and ensuring that every recommendation meets the firm’s high standards for accuracy, integrity, and client care.
With a meticulous eye for detail and a deep understanding of regulatory requirements, Lynn plays a vital role in safeguarding both the business and its clients.
Her work ensures that every case is processed correctly, every document is in place, and every adviser is held to the level of excellence The Finance Seer is known for. Calm, consistent, and quietly thorough, Lynn is the steady hand behind the scenes, helping maintain the quality and trust the firm is built upon.
Global Operation Lead
If your case progressed smoothly, there’s a good chance Aira was the reason.
As Executive Assistant to the CEO, Aira plays a critical role in managing the day-to-day operations of The Finance Seer. She ensures that administrative processes run seamlessly, cases move efficiently through the pipeline, and nothing gets dropped.
With over five years of experience in high-level support, CRM management, and workflow optimisation, Aira brings order, speed, and precision to every task she handles.
Aira is pivotal to the operational heartbeat of the brokerage — a key figure ensuring the business runs with structure, focus, and momentum.
Mortgage and Protection Adviser
Danny Laister is a Mortgage and Protection Adviser at The Finance Seer, working with clients who want structured advice, clear thinking, and long-term financial positioning.
He advises on residential and buy-to-let mortgages alongside comprehensive protection planning, with a growing focus on complex cases, self-employed income structures, and non-standard scenarios. Danny operates within the firm’s specialist and compliance-led culture, working closely with senior advisers and leadership to deliver advice that is robust, commercially intelligent, and future-proofed.
Danny is known internally for his discipline, precision, and professional maturity. He takes a long-term view of advice, ensuring that recommendations are not only competitive today but remain suitable as income, family circumstances, and priorities evolve.
Ambitious by nature, Danny is building his career around high standards, technical depth, and ethical advice. He does not rush decisions, does not cut corners, and does not oversell. Every recommendation is grounded in suitability, risk management, and long-term affordability.
Clients value his calm, structured communication style, attention to detail, and commitment to doing things properly. If something is not right for you, he will tell you. If there is a stronger option, he will find it.
Acquisition Operator
Arizona Nations is the Acquisition Operator at The Finance Seer and the digital architect of the firm’s growth, marketing, automation, and AI infrastructure. She brings a successful portfolio of work across multiple sectors, with particular experience in American real estate, where she designed and built digital platforms, acquisition systems, and automation frameworks for property and investment businesses operating at scale.
At The Finance Seer, Arizona designs and engineers the systems that drive how clients discover the firm, interact with it, and move through the advisory process. Her remit spans digital marketing architecture, lead acquisition systems, and automation workflows that ensure consistency, precision, and a high-quality client journey.
She is also the architect of the firm’s emerging AI-powered systems, building intelligent automation, workflow logic, and decision support tools to support operational efficiency, service quality, and long-term scalability. Arizona specialises in system design, marketing and acquisition architecture, automation, and applied AI implementation. She builds the technical backbone of the business, translating strategy into live digital and AI infrastructure that enhances client experience, service reliability, and operational discipline.
She is known for her technical precision, commercial intelligence, and execution discipline. Arizona’s work underpins The Finance Seer’s long-term expansion strategy and its commitment to operational excellence, intelligent automation, and a premium client experience.
